Archive for May, 2014

Design Week Wrap Up @ Salone Milan 2014

Design Week Wrap Up @ Salone Milan 2014

From the 8th April to the 13th April, Milan was once more the undisputed “Capital of Design”.

Design pilgrims flocked to Milan for the world’s most important design fair and the unofficial start of the design season, hoping to catch onto global design trends, and get inspired by seeing what’s fresh, eye-catching, and cutting edge

What happens in the Milan Design Week goes beyond the presentation of new products that everybody can easily find online. Here at Design Week, the international brands expressed their energy for the world to see

The Salone del Mobile is the benchmark in the home-furnishing sector and an unique advertisement instrument for the Italian furniture industry.

Vivid Lights @ Vivid Sydney 2014

Vivid Lights @ Vivid Sydney 2014

Sydney is again filled with Colour and Light for the 6th Annual Vivid Sydney Festival

Vivid Sydney, the largest Light, Music and Ideas festival in the Southern Hemisphere, and Australia’s Event of the Year, features a huge, free nightly light show of lighting installations, building projections and water theatre around Sydney Harbour, as well as live music performances and over 200 creative industry events.

Lighting the Sails @ Vivid Sydney 2014

Lighting the Sails @ Vivid Sydney 2014

Vivid Sydney is a unique annual event of light, music and ideas, featuring many of the world’s most important creative industry forums, a mesmerising free public exhibition of outdoor lighting sculptures and installations, a cutting-edge contemporary music program and the spectacular illumination of Sydney’s iconic architecture including the sails of Sydney Opera House.

This year, projected artwork, created by award-winning international artists 59 Productions, presented a journey through time on the sails of the iconic building.

Expo Milano 2015 – Piazza Italia @ Salone Milan 2014

Expo Milano 2015 – Piazza Italia @ Salone Milan 2014

After welcoming over 350,000 visitors, Milan’s Salone del Mobile closed its doors on the 13th April, 2014

As preparations for next year’s Salone are undoubtedly already underway, the city braces for an even bigger event in 2015 that is anticipated to bring 20 million visitors to the design capital over the course of six months.

Expo Milano 2015, will take place from May 1 to October 31, 2015.

Domus Voices @ Salone Milan 2014

Domus Voices @ Salone Milan 2014

The spirit of the Domus Voices project was the sharing of a new human landscape ie the design of the emotional map of the city

By lending an ear to architects, artists, fashion designers, students, illuminated entrepreneurs, artisans and start-up inventors, Domus gave voice to real partakers of Milanese civic life and placing them at the centre of an urban design, where Milan becomes a paradigm for the cities of the world

Heineken Sub Pinball @ Salone Milan 2014

Heineken Sub Pinball @ Salone Milan 2014

In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,”, by inviting people to a seriously tricked out “living room” called, appropriately, The Sub Living Room.

When the lever of a Sub Draught machine was pulled, the entire living room turned into a gigantic pinball machine.

The Auto (Mobile) Show @ Salone Milan 2014

The Auto (Mobile) Show @ Salone Milan 2014

The auto-makers in recent years have been increasingly present at the Salone del Mobile in Milan, as most major car manufacturers take an increasing interest in the event.and muscle in on Milan.

The Salone was again invaded and supported by the Motor Car industry – showing their design credentials to the fullest and making a significant contribution to the exclusive party circuit in town for the Fair, with new installations, design competitions and the appearance of the odd concept car all conspiring to share the limelight with the big furniture brands.